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Pasha Launch
Party
WHO: CARTIER
WHAT: UI DESIGN VIDEO MOTION DESIGN
AGENCY: K2 SHANGHAI WHEN: 2019
The Pasha is back! Cartier invites you to join its vibrant community through a thrilling city takeover in Shanghai. Over five days, each day will feature Pasha achievers connected to a secret spot in the city, culminating in a grand concert party that brings together the new generation of young and talented achievers.
Explore the city takeover program, teaser videos, and event rules in the dedicated mini-program. During the party, enjoy interactive games and an exhibition showcasing the work of the Pasha achievers.
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PASHA TEASING
Discover teaser videos of local Pasha ambassadors and get an inside look at the program of on-site events
THE CITY TAKEOVER MINI-PROGRAM
Participate in the city takeover by snapping photos with Pasha filters and sharing them on the mini-program for a chance to meet local Pasha Ambassadors and win an invitation to the big party
TEASER EXAMPLE
Each ambassador introduces themselves through a teaser video and invites you to try your luck during the five Pasha days
A DAY IN THE PASHA PROGRAM
On each event day, at noon, the mini-program will launch with a video from the local ambassador announcing the day’s events
At 3 pm, the 10 selected users will be revealed
And from 6 pm, users can tune in to a live stream of the ambassador’s meeting
Exclusive content, photos, and interviews will be published at 9 pm
THE BIG PARTY INVITATION
A glow effect reveals the design of the Pasha watch dial
THE LAUNCH PARTY MOOD
We created a video to immerse the client in the atmosphere and design of the party, setting the tone for an unforgettable experience
VJING
Developed an art direction for the video background and VJing during the concert and performances
GAMES
During the party and on public days, guests can play memory and connect-five games both on-site and online via the Cartier mini-program
LÉA
CULLY
