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AW2020
TRADE SHOW
WHO: ASICS
WHAT: VIDEO STORYBOARD MOTION DESIGN
AGENCY: K2 SHANGHAI WHEN: 2019
As the official sponsor of the Tokyo 2020 Olympics, Asics invites you on a captivating journey from Athens to Shanghai, Beijing, and finally Tokyo, culminating in the lighting of the Olympic flame during their AW20 show.
Experience the graphic essence of each city through video broadcasts and enjoy dynamic art and sport performances along the way.
SCROLL DOWN
THE COUNTDOWN
The model show kicks off with a countdown, reminiscent of the start of every race
Get ready to run a marathon from Athens to Tokyo!
THE MODEL SHOW CONCEPT
Each city is introduced with an animation of the Olympic rings in one of Asics' signature colors: blue for Athens, orange for Shanghai, green for Beijing, and pink for Tokyo
Between each stage, the Asics logo animation is broadcast during various performances
ATHENS
The first stage of the race, where runners light the Olympic flame
A blend of Athens and running footage highlights the running outfit collection
SHANGHAI
The second stage, where the model show takes place
Asics design elements combined with footage of Shanghai cityscapes, nightlife, and tennis to highlight the tennis and streetwear collections
BEIJING
The third stage, showcasing the winter collection
A mix of Beijing and winter footage
TOKYO
The final stage, where the Olympic Games take place
A mix of Tokyo cityscapes, running, and Olympic Games footage
LÉA
CULLY
