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WHO: CARTIER
WHAT: GAME CONCEPT UI DESIGN
AGENCY: K2 SHANGHAI WHEN: 2021
To celebrate the New Year, Cartier invites you to an exclusive pop-up event where you can explore its icons and discover which one resonates with you.
Prior to the event, engage with Cartier’s seven icons through a series of games available on your phone and on-site screens. Each game you win unlocks a unique photo moment, linked to one of the seven icons.
SCROLL DOWN
THE CULTURE OF DESIGN
Key visuals for landing and menu screens will anchor them in the campaign, ensuring a cohesive and immersive experience
GAME CONCEPT
Seven unique games, each inspired by a Cartier icon, offer a playful way to interact with the brand
LOVE
Navigate a maze inspired by the screw heads of the Love bracelet
Find the correct path within the time limit to unlock a special photo frame with a love pattern
PANTHÈRE
Solve a sliding puzzle featuring the pattern of the watch strap
Reconstruct the Panthere visual within the allowed time.
JUSTE UN CLOU
Play a whack-a-mole game with Juste Un Clou
Hit the nail heads as fast as you can
BALLON BLEU
Guide a hot air balloon (Ballon Bleu) through a golden landscape, avoiding obstacles in a platform game
TANK
Enjoy a match-three game with various Tank watch models, celebrating one of Cartier’s most diverse collections
SANTOS
Navigate Santos-Dumont’s plane through watch-shaped obstacles in a platform game
TRINITY
Toss rings around the three symbols of the Trinity ring: fidelity, friendship & love
THE POP-UP STORE
Experience the games on large touch screens during the event, making the Cartier icons come to life in an interactive and engaging way
LÉA
CULLY
